Browsing All posts tagged under »marketing«

Formal Branding: Jura 2013 Campaign

December 3, 2013

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Ever since Hollywood immortalized the tailcoat and tuxedo as symbols of the good life in the 1930s, marketers have sought to impart their prestige onto a wide range of products and services. This ongoing series highlights some examples. Swiss espresso machine manufacturer Jura (YOO rah) calls their 2013 marketing campaign “Coffee culture for people with […]

Celebrity Tuxedo Brands

July 19, 2013

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Although many celebrities have endorsed formalwear brands over the years, only a few can lay claim to their  own lines of tuxedos and formal accessories.  Here’s a rundown of this eclectic group. In 1950 After Six debuted the formalwear industry’s first celebrity endorsement with the launch of a tuxedo line named after singer, actor and […]

Black Market: African-American Tuxedo Advertising

November 17, 2011

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Perhaps it was the multicultural makeup of my hometown Toronto that led me to notice the absence of black men in American tuxedo marketing campaigns of the past.  In particular, the ads and pictorials in vintage issues of Esquire and GQ were lily-white up until the 1980s when a smattering of African-American models began to […]

Flashback: Dynasty and Miami Vice Tuxedos

November 6, 2011

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In 1984 formalwear giant After Six capitalized on the hugely successful Dynasty series, a prime-time soap opera about a wealthy oil family.  It was a perfect pairing because the show  emphasized glitz and glamour and its characters were regularly cloaked in formal finery.  It was also perfect timing as the global economy was booming and […]

A Bad Situation: Jersey Shore Tuxedos

November 1, 2011

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For those fortunate readers unfamiliar with the Jersey Shore reality TV series, let me summarize the tawdry details.  The show follows the day-to-day exploits of a group of lewd, vain, self-centred, semi-literate, spray-tanned New Jersey friends as they go about preening, binge drinking, brawling and trolling for one-night stands.  Rather than being dismissed as tasteless […]

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