Browsing All posts tagged under »formalwear rental«

Rented Formalwear, Gilded-Age Style

November 25, 2013

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In a previous post chronicling the history of formalwear industry leader After Six, I reported that the company was often credited for pioneering the concept of rented formal wear in the 1920s. ¬†Well, my recent investigation of digital newspaper archives reveals that the practice goes back much further. Advertisements for evening wear rentals began to […]

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