Browsing All Posts filed under »Popular Culture«

Formal Branding: The 2014 Chevrolet Impala

November 18, 2013

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Ever since Hollywood immortalized the tailcoat and tuxedo as symbols of the good life in the 1930s, marketers have sought to impart their prestige onto a wide range of products and services. This ongoing series highlights some examples. General Motors has redesigned the Impala to promote it from the rental and fleet market into the […]

Not-So-Great Gatsby Tuxedos

June 10, 2013

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I finally got a chance to see The Great Gatsby and while I loved the movie I was disappointed by the inaccuracy of the men’s evening wear.  Normally I would chalk this up to sloppy research but that doesn’t seem likely considering that the film’s double Academy Award-winning costumer designer Catherine Martin based her creations on […]

Gatsby-Esque

May 1, 2013

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Well, the long-delayed release of Baz Luhrmann’s The Great Gatsby is almost here and Brooks Brothers is taking full advantage of the film’s lush portrayal of Jazz Age glamour.  The latest “lookbook” from the esteemed haberdashers explains: From the designs of double-Academy Award-winning designer Catherine Martin, Brooks Brothers produced all the men’s costumes in Baz Luhrmann’s film adaptation […]

Black Tie vs. Tuxedo: The Great Divide

April 15, 2013

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The recent season finale of The New Normal was very astute in its understanding of black tie in today’s world.  At the wedding of the two lead characters, the affluent and urbane grooms wore turndown collars with self-tie bow ties and well-fitting tuxedos.  Meanwhile, a small-town simpleton guest wore a undersized wing collar and pre-tied […]

2013 Vienna Ball Season: Insider Report

January 28, 2013

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Reader Kate from the Washington, DC area wrote to say that she empathized with the challenge of finding classic black tie attire in the U.S. as experienced by a recent Inaugural Ball correspondent.  On the flip side, her recent experience in Vienna provides an insight of what a genuine ball should look be like. While I did not […]

Women’s Tuxedos & Tailcoats

January 24, 2013

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I have finally delved into the last fringe aspect of black tie not yet covered in The Guide: Women dressing in tuxedos.  Or, more precisely, women dressing in men’s evening wear.  While there is an abundance of writing about the topic of women and menswear in general, this more specific subject appears to be devoid […]

Justin Timberlake: (Dinner) Suit & Tie

January 16, 2013

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Justin Timberlake released his first new single in six years last Monday and although it’s called “Suit & Tie” the associated promotional materials feature a tuxedo.  Considering the massive scope of this  marketing campaign  and its target demographic, one can only hope that multitudes of young men will discover the inherent elegance of the traditional […]

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