Celebrity Tuxedo Brands

Posted on July 19, 2013


Robert Wagner tuxedo label

Although many celebrities have endorsed formalwear brands over the years, only a few can lay claim to their  own lines of tuxedos and formal accessories.  Here’s a rundown of this eclectic group.

In 1950 After Six debuted the formalwear industry’s first celebrity endorsement with the launch of a tuxedo line named after singer, actor and heartthrob Tony Martin.

The original celebrity tuxedo.

After Six’s next celebrity tuxedo was named for famous pro golfer Arnold Palmer.  This circa 1970 ad features supermodel Cindy Crawford, apparently a sucker for powder-blue formal wear.

After Six’s next celebrity tuxedo was named for famous pro golfer Arnold Palmer (circa 1970).

Legendary Tonight Show host Johnny Carson’s tuxedo was part of his own clothing line launched in 1970. This outfit features a “formal jumpsuit” under a white dinner jacket constructed from space-age Dacron polyester and Orlon acrylic.

Legendary “Tonight Show” host Johnny Carson’s tuxedo was part of his own clothing line launched in 1970. This outfit features a "formal jumpsuit" under a dinner jacket of polyester and acrylic.

The Robert Wagner label, named for the dashing actor who portrayed a playboy detective in the 1980s TV series Hart to Hart, accounted for 85% of Raffinati’s business in 1984. In 1985 they added the pricier Robert Wagner Signature collection as well as Wagner shirts, cummerbunds and bow ties.

Robert Wagner Tuxedo

After Six’s line of Michael Jordan tuxedos was called “23 Night” after the basketball superstar’s jersey number.  It was launched in 1990 and would be the company’s last celebrity tie-in before going into receivership.

Michael Jordan Tuxedo

Reality TV lout Mike “The Situation” Sorrentino injected his douchebag style into FLOW Formal’s line-up in 2011.  (For more on this sad situation see my separate post.)

The Situation Tuxedo

On a related note, formalwear lines have also been associated with fictional personalities.  See my previous post on After Six’s Dynasty and Miami Vice lines.

Posted in: History, Miscellanea